In response to estimates from Insider Intelligence (beforehand eMarketer), Amazon Music will surpass Pandora this 12 months to turn into the music streamer with the second most variety of customers within the U.S. Notably, this research contains customers on each paid and ad-supported plans for these providers — so, whereas Apple Music has an estimated 38.2 million subscribers, in comparison with Amazon Music’s 52.6 million or Pandora’s 49.1 million, none of Apple’s subscribers are on a free, ad-supported plan (although they might, in fact, be on a free trial).
Amazon Music is estimated to develop 5.3% 12 months over 12 months, the forecast claims, whereas Pandora has continued to lose customers since 2017 — the SiriusXM-owned streamer’s consumer base is predicted to say no by 6.7% in 2022. A consultant from Pandora declined to touch upon the brand new report, however stated that Pandora is the main ad-supported audio streaming service within the U.S. In response to its most up-to-date report, Pandora presently has 52.3 million customers, down from 58.9 million the prior 12 months.
And on the subject of paid subscribers, Pandora lags far behind its rivals, per Insider Intelligence estimates from final 12 months.
Spotify stays the primary U.S. music streamer by a large margin, with 180 million premium subscribers globally, and 406 million month-to-month lively customers throughout each paid and free plans. In response to Spotify’s personal studies, there are about 93.38 million lively customers in North America, together with 28.8 million paid subscribers. Since Spotify’s numbers don’t slender down subscriber numbers by nation, it’s arduous to straight examine the scale of Pandora’s viewers with Spotify’s viewers, however Pandora’s market share has continued to say no. Pandora nonetheless made a gross revenue of $743 million final 12 months, up 30% from 2020.
As Amazon Music continues to develop, the product itself has seen some notable enhancements. Amazon Music and Apple Music each unveiled lossless audio streaming final 12 months for all subscribers, a function that Spotify doesn’t have but, and whose delay it could’t clarify. Amazon has additionally tried to step up its podcast choices, including synchronized transcriptions to pick out podcasts. However Spotify’s podcast listenership continues to develop shortly, regardless of the platform’s controversial content material choices. With podcast business acquisitions left and proper, it’s clear that Spotify doesn’t need to loosen its grip on the streaming business.