Supply: Andrew Myrick / Android Central
Google appears to be doubling down on increasing into new markets for YouTube Music with a brand new rent. The search big has welcomed Paul Smith as the brand new managing director of its music streaming service for Asia Pacific, as per Music Enterprise Worldwide.
Smith brings a deep background to his new function at Google. He was beforehand the director of Spotify’s worldwide licensing, a place he held for 5 years. There, he led the corporate’s growth into new markets via native ang world licensing offers, in keeping with his LinkedIn profile. These markets embrace South Korea, India, Vietnam, Thailand, Russia, South Africa, Israel and the Arab states.
Lyor Cohen, YouTube’s world head of music, has this to say concerning Smith’s new function:
We’re excited to welcome Paul to leap into the YouTube group on this 12 months of the Tiger. Now we have skilled large development in each our promoting and subscription companies all over the world, together with APAC.
Paul has joined our group at an thrilling second when innovation is going on throughout APAC with new monetisation choices for creators and new methods of servicing our viewers, and can proceed to construct upon {our relationships} within the area.
Earlier than he joined Spotify, Smith held numerous label relations roles at a number of corporations, together with one yr at MixRadio as vice chairman of enterprise affairs and label relations. Previous to that, he was the director of worldwide head of main label relations at Microsoft.
His longest expertise in label relations was with Nokia, the place he labored for seven years. Smith additionally spent 4 years as a senior nationwide accounts supervisor at Common Music Group.
Google’s newest rent signifies its rising effort to battle it out within the race for one of the best music streaming providers. In September of final yr, YouTube Music topped greater than 50 million paid subscribers, eclipsing its important rivals together with Spotify.
