In the present day, Instagram introduced that it will be shutting down the IGTV app because it turns its focus into bettering Reels, its direct competitor to TikTok.
In a publish on the Instagram Creators web site, the corporate introduced that it will discontinue its separate IGTV app and convey all of that content material into the primary Instagram app. The transfer additionally implies that IGTV adverts will not be supported.
We wish to assist creators flip their ardour right into a dwelling – that is why we have invested in serving to creators earn by way of a portfolio of monetization choices throughout Meta. We’re exploring extra methods so that you can earn by creating reels that entertain our neighborhood. Along with bonuses, later this yr we’ll start testing a brand new advert expertise on Instagram, which can permit creators to earn income from adverts displayed on their reels.
Due to our deal with Reels, In-Stream video adverts (beforehand often called IGTV adverts) will not be supported. Creators which are actively monetizing with In-Stream video adverts will obtain a short lived month-to-month cost primarily based on current earnings.
As a part of our efforts to make video so simple as potential to find and create, we’ll not be supporting our standalone app for IGTV. As an alternative we’ll deal with having all video on the primary Instagram app. We imagine this makes it simpler for individuals to have all these options and skills in the primary app, and are excited to proceed to simplify and enhance video in the primary Instagram app over the approaching months.
Final yr, the corporate introduced that it will simplify Feed Video and IGTV into one factor: Instagram Video. That transfer began to spell the tip of IGTV and its separate app.
Instagram initially launched IGTV as a separate app that aimed to compete with companies like YouTube. Nonetheless, it solely allowed customers to add vertical movies, which was a rising development on the time. Nonetheless, over time, the app failed to achieve traction as different video apps like YouTube and TikTok gained reputation.
Instagram even acknowledged that Reels, its TikTok competitor, seems to be the way forward for Instagram and is investing extra closely in that format versus the IGTV options.