SMARTPHONES

Samsung made a Pixel so you don’t have to buy one

Galaxy AI has been everywhere for the past week-ish. Samsung made a very big deal of its AI-focused features at the Galaxy S24 launch, with AI taking front and center stage at the event, and from start to finish, the entire Samsung Unpacked show felt more like a Google Pixel event.

All that talk about software using the power of AI to deliver convenient new tools is right up Google’s alley. After all, it was features like Live Translate, Live Captions, and Magic Eraser that solidified the position of Pixel phones as some of the best Android devices in the industry.

The funny thing is, it was these features and functionalities that gave modern Pixels the oomph they needed to climb to the top at the time. We expected exclusivity with these Pixel-only features, but it looks like this isn’t the case anymore. The Galaxy S24 series picked up a lot of the coolest features from Pixel phones, making me think that Samsung’s new phones are more “Pixel” than they are “Galaxy.”

(Image credit: Nicholas Sutrich / Android Central)

If you’re feeling a little lost, let me present some examples. Samsung highlighted many of the Galaxy S24’s capabilities at the launch event. One of them was powerful on-device translations powered by AI baked into the S24 — sound familiar? That’s right, Live Translate is what helped put the Pixel 6 series on the map a couple of years ago with on-device translation. I remember being blown away when I first tested the feature. Just like Google, Samsung has now brought smart translations to all three of its S24 flagships natively.




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